The popular and personable Aussie has built a massive social media fan base, with 985,000 followers on Instagram. Sure, he’s one of the best players in the world with a current ranking at No. 29, but he’s certainly a star of this age, with much of the attention starting with one catch phrase that dates back to the 2023 Players—“Let him cook!”—and the subsequent nickname of “The Chef,” with groups of fans following him at tournaments in chef hats. Lee seems like a fun-loving guy, but hardly outrageous, and maybe that’s the appeal. It’s all pretty chill.
His YouTube channel debut on Thursday had more than 26,000 views in less than 24 hours, and the 16-minute clip featured Lee addressing various queries for swing tips, with a couple of food questions thrown in. He seems like a good instructor, keeping advice simple and understandable. As for his culinary thoughts … there’s stuff about pineapples on pizza and his favorite meat dry rub. No spoilers here.