backing the company she’s represented for three decades after Good Good released a video promoting a Callaway driver where a man shoved a woman to the ground. She referenced her partnership and shed light on Callaway supporting her Annika Foundation for more than 20 years. Here’s more from the 10-time major champ. “The recent ad was terrible. They have acknowledged that, apologized, and taken significant action to address it. I can say unequivocally that the ad does not reflect the values of Callaway or their CEO, Chip Brewer. Callaway is and has always been one of the strongest supporters of women’s golf on the LPGA and amateur level. Being a part of their family has been critical to my success and the success of countless other girls with big dreams.”

It was a trifecta of announcements Thursday that kept Good Good in the news. The Youtube influencers released a video earlier this week promoting a new Callaway driver that showed a man pushing a woman to the ground. There was immediate backlash. Multiple apologies followed from both Good Good and Callaway but on Thursday Callaway announced it was ending its partnership with the brand. Several hours later Good Good announced it would “step away” from hosting a fall PGA Tour event in Texas. Finally, Golf Channel said it will not air its “Big Break x Good Good” series at all. The premier of the reboot of the series was postponed on Tuesday, but now none of it will air. Full statement below.

The Norwegian briefly had to back away from a putt on the final hole due to a bug crawing on his putter. But then he stepped back in and buried the birdie for an opening round of 64 at the Tour Championship. Have a look:

Hovland, the 2023 Tour Championship winner, is off to a great start as he tries to claim a second FedEx Cup. However, he trails Min Woo Lee, who fired an opening 62 at East Lake. 

The latest vendor to join in a string of lawsuits against the formerly-backed Saudi circuit is Fantasy Interactive, which built and maintained LIV’s mobile app and website. Fantasy Interactive said it is owed over $990,000 for unpaid services and almost another $100,000 when factoring in interest. This is the third vendor to have filed a lawsuit against LIV, and the Premier Golf League is suing LIV in the United Kingdom for essentially lifting its framework and concept. On Wednesday LIV informed most of its staff their jobs will be terminated next week after the league wrapped up its season in Indianapolis last weekend.

on Thursday after five holes, citing a shoulder injury. He was four over par at East Lake Golf Club at the time he retired. The field in the $40 million event is reduced to 29 players. Spaun will receive last-place earnings of $355,000. The injury could scuttle the 2025 U.S. Open champion's hopes of receiving a captain's pick for the U.S. Presidents Cup team. Spaun is 10th in the points standings. U.S. captain Brandt Snedeker will make his six picks to fill out his 12-man roster at the conclusion of the event.

The Futu Ladies World Championship will be played in Hong Kong in March next year and has a $3.4 million purse. The tournament will be at the Clearwater Bay Golf & Country Club, dubbed the “Pebble Beach of Asia,” and replaces the Blue Bay LPGA tournament that has been played in China since 2014. This year, the tour held three events in Asia over February and March and is scheduled for four more beginning in mid-October. While the PGA Tour finishes up its season on Sunday, the LPGA still has eight official events—sandwiched around the Solheim Cup—after this week’s FM Championship.

The R&A announced that next week’s two-day competition between the U.S. and Great Britain & Ireland, being held for the first time at Ireland's Lahinch Golf Club, is sold out, with 8,000 fans expected to attend. That includes more than 1,700 kids 15 and younger watching for free with a paying adult. The R&A is now making a plea for fans without tickets to “not travel to the venue” since they will not be able to purchase tickets on site. This follows highly attended matches at St. Andrews in 2023 and Cypress Point Club in 2025. A year ago, I wrote about how the Walker Cup might have the best lineup of venues of any golf competition in the world, with Bandon Dunes, Oakmont, Chicago G.C, National Golf Links, Pine Valley, Cypress and Seminole lined up to hose in the U.S. between now and 2052. If you're not lucky enough to be able to attend in person this year, Golf Channel will have live coverage in the U.S. for both days.

Golf Digest's Jamie Kennedy was the first to notice this admission from Wyndham Clark during his Tuesday presser at East Lake:

I know the kids are doing things differently these days, but telling the world you're "hopefully" getting engaged, before actually popping the question, is certainly a new one. Perhaps Clark's girlfriend of seven months, Emily Tanner, already knows it's coming. Otherwise, this would be a WILD way to find out a proposal is coming. Anyway, congrats, in advance, to the happy couple (this is assuming she says yes).