Golf Pride and Stephen Curry team up on limited-edition grip offering

Few things are more reliable than Golf Pride grips and a Steph Curry jumper. So when you pair the NBA superstar with the leading grip maker in golf to produce a limited-edition grip that benefits Curry’s Underrated Golf initiative, it’s easy to take notice.

Before getting to the product, it’s imperative to understand what Underrated Golf is all about. In short, it is an avenue for student-athletes and underrepresented golfers to compete on renowned courses in an effort to further pursue the sport and realize their potential. Over the past two seasons, Underrated Golf has hosted 10 tournaments throughout the U.S.

As for the product, 8,200 individually numbered kits are available ($250 per kit) as a nod to the 82-game NBA season. Each kit includes 14 Stephen Curry designed MCC Plus4 grips, a one-of-a-kind ball marker and a collector’s display.

Available in standard and midsize options, the grips were designed with Curry’s input with his “SC” logo serving as the texture in the upper hand and the Underrated three-star logo front-and-center, a visual reference to his brand’s mission. The kits are only available while supplies last at www.golfpride.com with purchases supporting Underrated Golf and its mission to provide greater equity, access and opportunity to student athletes.

“Stephen Curry is without question a legend in the game of basketball, but through Underrated his legacy and impact on the game of golf has the potential to benefit generations to come,” said James Ledford, president of Golf Pride. "This marks our first collaboration with a global icon of this stature, and working side-by-side with Stephen to bring this concept to life has been both exciting and motivating for our team. Golf Pride is committed to actively investing in initiatives that ensure the future of our sport is strong and will make golf more accessible and inclusive to larger, more diverse audiences.”