This crossover — and we're not talking about the dribble — between Puma Golf and Puma Hoops just launched and we can't get enough. With its take on elevated streetwear, Puma has crafted a collection that highlights the beauty of sports culture through a multimedia lens with golf and basketball. The 14-piece collection, titled "In The Rough” features the new Limited Edition Hoops Slipstream G Golf Shoes in a blue and white colorway along with a hoops-inspired, yet golf-approved apparel line, available now at pumagolf.com.
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The NBA Draft has become a pinnacle for sports fashion, and the most recent one took place just last week, where the latest draftees pulled out show-stopping looks — meaning this drop couldn't be more timely.

We've seen NBA stars like Steph Curry and JR Smith take their skills from the court to the course, introducing a new influx of people to the game. There's a unique cultural shift happening in golf, where the street style we're accustomed to seeing from other athletes in other sports and music artists has begun to trickle into the golf apparel space. Traditional basketball shoe silhouettes are being translated over to golf shoes. The best golfers in the world are rocking hoodies and crewnecks during tournament play. Meanwhile, the more casual golfer, has moved away from the classic khaki and polo look, they're experimenting with different fabrics and styles that break the traditional golf motif.

The Slipstream shoe has been a Puma staple since the 1980s, making a name for itself as a high-top performance basketball shoe. As basketball shoes grew in popularity during the early 2000s, the slipstream quickly became a streetwear classic. This new version, adapted for on-course wear, is more minimal than the 1980s original. Puma taps into its basketball heritage through detailed stitching while adding additional cushioning in the sole to last all 18.

What's striking about the In The Rough collection is the stylized cat logo and the distinct tri-colorway: blue, white, and black, that's so different compared to recent drops from Puma. The colors are a direct reflection of popular colors you often see from more streetwear brands like Undefeated and KITH. The In The Rough collection consists of a full lineup of apparel including polos, wind vests, tee shirts, hoodies, shorts, joggers, mid-layers, caps, visors, as well as a golf dress and racerback polo for women.
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The leopard-printed detailing on a few of the pieces is daring, and not something that we see too much of with more traditional golf brands, however the deep blue base accented by the black makes a much more muted rendition of animal print that at first glance resembles the dimples of a golf ball. Mix and match these pieces to create a monochromatic look, or pair with the bolder Hoops x Golf Tunnel Polo to make a roaring statement—or whatever sound a puma makes in the wild.
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Furthering the merger of two sports, In The Rough will be highlighted at the Rocket Mortgage Classic this week. Prior to the start of the tournament, Puma athletes Rickie Fowler, Justin Suh, and Jason Dufner will face off against NBA Slam Dunk Contest Winner Mac McClung on a special green turf basketball court in some friendly competition before McClung shows off his basketball skills. Puma and Rocket Mortgage will host participants from the First Tee of Detroit and will welcome fans to shoot some hoops on the unique court for an elevated fan experience. The In The Rough collection will also be available to purchase in the merchandise shop.
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