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Bridgestone says there's more to wedges than just grooves

The narrowed heel section provides the foundation for cleaner contact (and better control on the shortest shots) by keeping the sole more flush with the ground even when the clubface is open. Meanwhile, the clubface receives a special heat treatment to increase surface hardness and to retain the forged carbon steel's interior softness.

Oh, and those grooves? They're deeper than previous models. The J15 ($120, six lofts, 50 to 60 degrees) is available in satin and oxide finishes and debuts in stores this week.

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