Southern Comfort, SoCo, your best friend and worst enemy. Since college (or perhaps before) Southern Comfort has been putting the “Slammer” in your Alabama Slammers. But now, the southern-fried whiskey liqueur is transitioning into adulthood just like you. A little calmer, a little classier, and ready to give this golf thing a try. Enter the brand-new collab between Southern Comfort and bespoke golf outfitters Seamus Golf, which is sure to stir up your bag this winter.
Talk about a match made in heaven, otherwise known as Saturday. The collection, the first-ever winter-focused collab between the brands, features a pair of club covers (NOT for your irons, folks), a personalized bag tag, and, of course, a 750 ml bottle bag so your SoCo never gets too frosty. Each piece is emblazoned with a rugged Pendleton pattern, so you can feel like a cowboy while firing a 105 and whining about not being able to feel your pinky toes.
The four-piece collection is now available via Sazerac (SoCo’s parent company) and retails for $299. Get your hands on it while you can, especially considering those head covers look like decent mittens in a pinch.
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