The wait is finally over, Tiger Woods’ Sun Day Red apparel collection is finally available for purchase. After 27 years with Nike, Woods announced in February that he’s teamed up with TaylorMade on a collection of golf apparel, accessories and shoes—some of which we got a sneak peek of at the Masters. Several pieces are available now at sundayred.com—and are expected to sell out, fast.
“Personally, I have loved wearing the products,” Woods said. “I am ready to see our brand proudly embraced all over the world.”
Launched Wednesday, the first release of the line is titled “The Hunt.” This 26-piece capsule previews the colors Woods is expected to wear at the PGA Championship later this month—which appears to be a palette of neutral white and black with a pop of coral red that the brand has named "Hunter." Unlike some of the bolder patterns we saw at the Sun Day Red launch event ahead of the Genesis Invitational, the first launch is full of softer shades and solids for a more upscale golfer staple collection than head-turner. In addition to these PGA Championship-slated pieces, the brand has promised a few special releases to come ahead of the second major of the year as a continuation of the brand’s launch.
One piece that has been a favorite to Woods himself ahead of the official launch is the Training Day Hoodie. It was designed with Woods’ insights on needing a lightweight layer that’s versatile enough to be worn both in Florida heat and during chilly mornings at Riviera. Woods wanted a pullover he could throw on before heading to the range, so enter the Sun Day Red Training Dry Hoodie. It appears to be available in four colors, including the intro collection’s signature coral red and staples like black, white and brown.
Woods had a heavy involvement in another hoodie in the collection, the 3D Lightweight Hoodie. He was looking for a lightweight knit with a barely-there feel. It’s got a seamless construction that gives it an upscale finish, which is exactly what he was looking for in a casual top to wear off the course. Woods wore a yet-to-be-released blue version of this top on "The Tonight Show" with Jimmy Fallon Tuesday night.
Similar in fabrication and breathability to the 3D Lightweight Hoodie is the 3D Knit Polo. It's a performance-driven top with ventilation throughout the arms and shoulders, but with a knit-like fabric that elevates it well beyond your typical polyester golf polo. Adding to the sophisticated knit finish, the banded placket is designed so it won't buckle and bend, and the shirt hem is engineered to resist riding up to lay flat at the hem.
“I am thrilled with the Sun Day Red apparel and accessories that we have put together,” Woods said. “Every detail has been meticulously designed, prioritizing the athlete first at every step, resulting in a collection that exceeds the highest standards.”
Rounding out the on-course apparel side of the capsule are two shorts styles and two pant styles. Made primarily with a woven recycled polyester, these bottoms are designed to be durable and abrasion-resistant to stay looking fresh all season long. With classic silhouettes, shorts come in two lengths (9-inch and 7.5-inch) and the pants come in an athletic fit or a slim fit option.
According to the brand, the pants feature three key elements specifically for Woods' on-course needs. The back pocket is engineered to fit a yardage book comfortably, the front pockets are deeper so that when Woods' crouches to putt it doesn't fall out or sit uncomfortably and third, there is a discreet stash pocket for a more secure storage of ballmarkers and coins.
On the accessory side, the line's initial drop features six hat styles, two ballmarkers, two golf towels and the highly-anticipated Sun Day Red Golf Glove. We'll admit we were a little surprise to see a bucket hat in the roundup, but love the variety of headwear styles the collection released to match any look. Although, it's no surprise that the hats are among the first to sell out in the collection. Three baseball cap styles are already sold out shortly after launch.
The collection also includes several off-course pieces for golfers who want to up their gym style, or just add a few casual styles to their wardrobe. Giving options on how boldly you'd like to rep the brand, the SDR Logo tee features the new artsy tiger logo prominently, while the simple Training Tees feature the logo less prominently at an embossed tab near the hem of the shirt.
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