In place of the grandstands that lined the 18th hole at St. Andrews during the Open Championship is now the first ever permanent storefront at the iconic course. It features co-branded apparel and accessories from TravisMathew that was only available onsite, until now. A portion of the collection is available now on the TravisMathew website ranging from the brand's recognizable hats, comfortable t-shirts, two winter hats and four stylishly upscale golf gloves.
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TravisMathew product has been sold in St. Andrews in recent years, but this is the first brand-specific store to have a permanent storefront at the course. It’s a display of both how TravisMathew has grown to become a major player in the golf space and how St. Andrews is evolving to support new and younger golfers.
“This is truly an iconic moment for TravisMathew,” Ryan Ellis, CEO of TravisMathew, said. “To have the opportunity to associate our brand at the Home of Golf with a retail store footsteps from the famed Old Course is something we couldn’t be more excited about."
Here's a look at the collection, on sale now at travismathew.com.
The 23 items online are just a portion of the 100-piece collection on sale in Scotland. While these are exclusive to in-person shoppers, TravisMathew gave us an exclusive look at what else is in the line including golf shirts, layering pieces and a variety of on-course accessories. A one-of-a-kind tartan print is expected to drop early next year as well.
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